Nov 25, 2011

3 ways to help you increase your blog traffic

Be Unique - You need to provide unique content to visitors to your site so they come back, subscribe, follow you on twitter, comment, and link to your site. As you can see from our approach above, we try to cover stories from a unique perspective or cover smaller topics that get less publicity. Read your competitors blogs and understand how they view the topics they write about. Try taking a contrarian viewpoint, digging deeper into the topic, and generally providing new and different insight and information to generate interest in your site.

Use The Right Keywords  - If you re not writing about a topic the same way that your potential audience talks about it then many potentially interested visitors may never find your site. Optimizing your site to reflect the way individuals search for your market will help you increase your traffic. Google s Keyword Tool is a great source for finding out how people search about a topic. Enter in some of the keywords you ve used on past articles and then let the Google tool show you how many people are searching for those words. The tool also provides synonyms or potentially different ways to word the topics you ve written about and will show you the way most people search for particular topics. By making the words and terms in your site match the way individuals search for them you ll make it easy for Google, Bing, and Yahoo to know that each topic you re writing about may have the answers that people are searching for. Go back through your old blogs posts and check to see if the words you used on a topic match the way that people search for that topic. If not, make the quick changes to your blog post titles, page titles, bolded keywords, etc so that they reflect the most popular search terms. This alone will help increase your monthly traffic.

Utilize Analytics   - If you re not utilizing blog traffic analysis tools like Google Analytics on your blog then you re missing out on essential information that can help you make your blog a huge success. Google Analytics and many other web analytic software services are free and easy to incorporate into your blog. Analytical input must be part of every article you write. Google Analytics will provide you with all the keywords used in search phrases that lead visitors to your site and breaks the information down post by post. Look at the keywords that drive traffic to your site.

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