You must consider five main motivators that consumers react to:
Basic needs - They are easy to understand, and that are things which we need to survive, as, food, shelter and water. Consumers don't want to pay extra for basic needs. If your consumer is motivated by basic need than the price would be the main factor in the purchase.
Convenience - Here is all about saving time, effort and money. Paying for convenience is common in today's society. Consumers are in this case interested in saving time and easing life.
Security/Safety - Here is about of peace in mind. It is triggered by fear. This motivator drives consumer to buy insurance, smoke detectors and security alarms ...Everyone is looking to feel safe and secure.
Self image/ego - Everyone has ego. People like to look good, feel good and to be envied by others. This motivator is strongly driven by emotions, and the purchase decisions triggered by this motivator aren't logical decisions. This motivator can be very strong.
Fun - Fun can be strong motivator. It is about leisure, entertainment, relaxation and enjoyment
Basic needs - They are easy to understand, and that are things which we need to survive, as, food, shelter and water. Consumers don't want to pay extra for basic needs. If your consumer is motivated by basic need than the price would be the main factor in the purchase.
Convenience - Here is all about saving time, effort and money. Paying for convenience is common in today's society. Consumers are in this case interested in saving time and easing life.
Security/Safety - Here is about of peace in mind. It is triggered by fear. This motivator drives consumer to buy insurance, smoke detectors and security alarms ...Everyone is looking to feel safe and secure.
Self image/ego - Everyone has ego. People like to look good, feel good and to be envied by others. This motivator is strongly driven by emotions, and the purchase decisions triggered by this motivator aren't logical decisions. This motivator can be very strong.
Fun - Fun can be strong motivator. It is about leisure, entertainment, relaxation and enjoyment
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